The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable

The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable
Published in : 18 May 2026

The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable

So why didn't Swatch do anything to avoid it?

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