Whatnot acquires Shaped to power real-time live shopping recommendations

Whatnot acquires Shaped to power real-time live shopping recommendations
Published in : 15 Jul 2026

Whatnot acquires Shaped to power real-time live shopping recommendations

Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as i...

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